The South African Film and Television Awards

SAFTAS 12

2018 – 2019

• Nominees Announcement, February 2018 I SAFTAs Awards, March 2018
• R250K+ Achieved in Media Value for the Campaign
• SAFTAs 12 Campaign, awarded the Certificate of Excellence at the SABRE Awards Africa 2019

Hosted annually to celebrate and promote the creativity, quality and excellence of South African Film and Television talent and productions. The Awards are fast taking their rightful place among the best in the world. Mason Communications was appointed as the PR & Social Media Management Agency for the glitzy SAFTAs 12 Awards under the theme ‘Our Stories are Gold’, hosted at Sun City where the biggest local stars gathered to honour the ‘Golden Horns’.

Our bustling team delivered exceptional results in a thrilling audited advertising value equivalent on editorial news and social media, proving an impressive R246 228 322.80 in media value over a 3-month period. The impact: We drove 250k unique engagements with 700+ media placements, doubling our goals and vastly exceeding our client’s expectations.

And – There was not just the media portfolio – the Mason Production & Branding division, offered a diversified range of services, with tailored solutions and brilliant execution ideas, an end-to-end delivery of Graphic Design, Printing, Corporate Collateral, Certificates, Awards and more – In true ‘Oscar-Style’ we produced an exciting Red Carpet Celebration, complete with Fashion stages & Glam Cam photography, flashing Paparazzi lights – and celebrities sporting dramatic fashion statements. Thanks to a passion driven professional team.

BOLD THINKING

We are fearless accelerators of change in our industry, putting our clients and campaigns well ahead of the curve.