2016

• 10 Participating Countries I 10 KEY Territories
• 400+ Million Rand Achieved in Media Value
• The SABRE Awards Africa 2017 Certificate of Excellence, for the Airtel TRACE Music Star 2016

TRACE, the NO. 1 music television channel in Africa awarded Mason the public relations & social media account for the number one talent search in Africa, the Airtel TRACE Music Star; The biggest Pan-African talent search competition that is committed to empowering and promoting African youth. The lucky winner walked away with a US$ 500 000 prize including mentorship with American singer, songwriter, Keri Hilson.

Call – Sing – Win

The PR campaign was focused on three key territories; Nigeria, Kenya and the Democratic Republic of Congo and a secondary market comprising Niger, Gabon, Kenya, Madagascar, Malawi, Tanzania and Zambia. The PR campaign registered a 17% growth in entries, with 2.7 million calls received. The audited Advertising Value Equivalent on Editorial News was R1 053 000 and R133 114 770 on Social Media with 333 articles and 11.200 mentions on social media, which set the bar–

An AFRICAN, WORLD-CLASS EXPERIENCE.