Pernod Ricard

2011 – 2015

• The Glenlivet Legacy Live I A Legacy Brand Campaign
• Ft. Ray Phiri, November 2014
• Ft. Hugh Masekela and Larry Willis, November 2013
• Ft. Selaelo Selota, April 2013
• Ft. Judith Sephuma, November 2011
• Johannesburg, Gauteng
• 400 VIP, Celebrities & Media Guests

The Glenlivet Legacy Talks I A Legacy Brand Campaign

An interview style conversation pairing the Talks Subject and The Glenlivet

The Glenlivet Talks with Andile Khumalo, September 2014 – Johannesburg
The Glenlivet Talks with Thebe Ikalafeng, March 2015 – Cape Town
The Glenlivet Talks with Andile Khumalo, April 2015 – Durban

• 300 VIP Guests & the Media (Nationally)

The Glenlivet is the world’s No.2 Single Malt Scotch Whisky, “the single malt that started it all” – enjoyed unparalleled success under “The Glenlivet Legacy Series”, 2012 – 2015 focused solely on aligning the brand with leaders such as Hugh Masekela, Ray Phiri, Judith Sephuma and Selaelo Selota in MUSIC – Thebe Ikalafeng and Andile Khumalo in BUSINESS. The campaign strategy, developed and curated by Mason in 2012, has contributed in the unprecedented growth of the brand in South Africa.

G.H.Mumm Champagne – Icon of Victory Formula 1 Grand Prix 2014 I 2015 I 2016 Series

• Exclusive Celebrations hosting a 250+ A Lister Audience
• F1 Japanese Grand Prix, October 2014, Johannesburg
• F1 Grande Premio do Brasil, November 2014, Durban
• F1 Abu Dhabi Grand Prix, November 2014, Cape Town
•  F1 Grand Prix de Monaco, May 2015, Johannesburg
• F1 MONZA Grand Prix, August 2015, Johannesburg
• F1 RUSSIA Grand Prix, October 2015, Cape Town
• F1 Abu Dhadi Grand Prix, November

Keeping in the Pernod Ricard stable, Mason produced the Icon of Victory campaign heralded by G.H.Mumm Champagne, in 2014 – 2015, through a choice calendar of F1 bespoke celebrations melded with luxurious vehicles, opulent fashion, great music, gorgeous people and the iconic Champagne brand inviting 2500+ guests in Joburg, Durban and Cape Town. The campaign catapulted the brand to compete head-to-head with the top 2 selling champagnes in the country, Veuve Cliquot and Moet et Chandon.

The Icon of Victory Celebration – Celebrating Firsts!