South African Broadcasting Corporation (SABC)

1996 – 2019

Mason’s relationship with the SABC extents over 23 years, with the Rand Show (1996 – 2007); creatively implementing thrilling artistic events, including music festivals, fashion catwalks and extreme sports as well as spear headed the SABC’s partnership at the Rand Show, both in media and in production. Constantly awakening on new trends, Mason imagines and realizes innovative event concepts that mark the minds.

A Highlight production included; The South African Broadcasting Corporation (SABC) was awarded official FIFA World Cup broadcaster status for the 2010 and 2014 World Cup tournaments by the Federation of International Football Association (FIFA). The Mason team worked with Grey Advertising and the SABC Corporate Marketing Team in producing a world class brand campaign.

Further highlights included producing live TV productions including the SABC Vuka Sizwe Busi Mhlongo Benefit Concert (2016), and the (2010) METRO FM Music Awards hosted at the Mbombela Stadium in Nelspruit to a 15 000+ Audience. The event was broadcast live on SABC1.

10th METRO FM Music Awards

• Nelspruit, Mpumalanga November 2010
• 15 000 Show Goers
• 10th METRO FM Music Awards Nominee & Finalist Announcement
• October & November 2010
• 350 VIP Guests, Celebrities & the Media Respectively
• Johannesburg South Africa

Mason’s Creative Direction with the event thematic “The Metropolitan”, won the highly competitive tender process in delivering a state-of-the-art tenth annual celebration of South African Musical Talent – The stage was set ablaze with an array of artists and presenters, including Simphiwe Dana, Sipho “Hotstix” Mabuse, Professor, Khuli Chana, DJ Black Coffee, David Tlale, Jen Su, stepping onto Africa’s hottest BLACK and WHITE Carpet – A magnificent technical production, experienced management team and a night filled with MAGIC ensured an unforgettable evening.

Further productions over the years include the SABC2 I SABC3 New Brand Launch Campaigns, the SABC3 Bold and the Beautiful Tour, METRO FM I 5FM I Generations I Muvhango Birthday Celebrations, and in 2018 the SABC1 Youth Symposium, Mason’s unwavering commitment to producing excellence, demonstrates success. #MasonFlagshipSABCProductions