Crafted with some cutting edge and world-class features for an experience to remember; the Rand Easter Show is a whole new journey of discovery.
A legacy festival that is unique to South Africa – the most iconic annual consumer exhibition that has seen success year after year through the best in live performances, interactive exhibitions, on-trend food experiential and a significant attraction of visitors; the birth of Mason Show Management (Pty) Ltd.
Mason’s extensive knowledge of the entertainment industry is largely attributed to the Rand Show and it is through this on-going contractual relationship staged over Easter annually from 1996 all the way through to 2007, that we share our golden success story.
Mason prides itself in producing artistic events within the Rand Show, including the annual staging of six music concerts representing the South African culture through the various genre’s in music, Indian, Rock, Afrikaans, Gospel, R&B, Hip-Hop, Kwaito, Afro Pop, and more, in addition to various productions staged on the SABC TV and Radio stages as well as the conceptualization and production of the riveting Xtreme Zone, which grew into a major attraction at Rand Show. CEO of Mason Show Management (Pty) Ltd, Yvette Mason has been part of the show’s phenomenal growth since 1996, with her company as the appointed Entertainment & Media Agency since 2002 attracting an excess of 650 000 visitors over a 16+ day period, annually.
“The Metro FM and YFM Music concerts annually staged by Rand Show each grew from being a small audience to capacity crowd events that were unrivalled in the country,” says Yvette.
“The artists clamoured to be on those two powerful Rand Show events, and our experienced management of these events ensured that the artists featured are the very best that the local Urban world has to offer,” adds Yvette.
Yvette has worked in the live music arena with well-known music promoter companies such as Show Star Concerts and Famous Concerts and produced various international and local music concerts within the time.
It is through Mason’s magnetic work culture that memorable friendships were formed and grew over time. The embodiment of hard work, perseverance, proactiveness, dedication and talent was what carried the team through the 10 successful years of a well-executed show. As a team, we thrived to be recognized for the best; from planning, production, all the way through to the execution. A monumental narrative of how Mason and its ever-extending team will continue transforming together.
We inspire. We incite. We are ideas focused and if no one tells our story, then who will.
“I met Yvette Maston in the early ‘90s when I was in the music industry and she was working with the Manager of an artist signed to our company. Later on we proceeded to work together for a couple of years at what was then, the Rand Easter Show. Yvette was an excellent event producer for the entertainment side of the Rand Show. Fast forward to 2013, I have been involved with the Mason Company since then on a number of very exciting projects. Yvette’s determination, commitment, hard work always, are a great example to be followed for success. #Mason2020 may it endure another 20 years, it’s been a pleasure!” – Micaela Soliani
Happy 20th anniversary to Mason Show Management! It’s been a pleasure woring with the team for the past 17 years of the 20 years…I have so many highlights from those years. The best was when I was given an opportunity to be a stage manager for the first time. That was in my second year of being involved in the entertainment industry. The shows took place at the Rand Show, (Metro FM festival & YFM festival). The best performance that I remember was of Mafikizolo, Mzekezee, the late TK & Lebo Mathosa. Some of the other experiences that come to mind: Metro fm 21st celebration tour (2006), Dr Victor CD launch, Kaya FM (Afropolitan), Summer Vibes Tour (Ludacris & Kelly Rowland), Metro FM Music Awards (2010). I would like to wish Mason another fruitful 20 years of existence.” – Andrew Poane
Being a part of Mason was one the most exciting times of my life – the energy is unforgettable! One of the highlights has to be the Rand Show, this event had so many levels of entertainment – it was truly dynamic. But the concerts were the high point for me, from the start of stage design to artist selection. To watch each piece of scaffolding and lighting for the stage being put together in one instance, to the next watching and listening to the likes of Malaika, Lebo, Mandoza, Skwatta Kamp etc. with 25,000 people around us – what a moment!- Bianca